What is retail media and why does it matter?
Retail media is advertising that appears inside a store - on digital screens, shelf talkers and other shopper touchpoints. It reaches people at the moment they decide what to buy, not days before on social. Shelf Shock uses digital in-store screens to help challenger brands increase visibility and connect with shoppers in high-intent moments.
How is Shelf Shock different from other retail media networks?
Most retail media networks focus on big brands and short, generic ads. Shelf Shock is built for challenger brands that need more than a 10-second pack shot. We use longer-form video and optional audio to help brands share their story, show personality and create memorable, human connections in-store.
What types of brands do you work with?
We work with challenger, emerging and local-legend FMCG brands - the ones with heart, personality and a story to tell.
Shelf Shock works with a small number of brands that align with our retail partners and community-led approach, helping them grow visibility, encourage trial and stand out on-shelf.
What kind of content works best on your screens?
Short, story-led videos (20-30 seconds) work best. Think “Insta Reels for retail”: how it’s made, who’s behind it, what makes it different and why shoppers should care. Content that feels human and expressive consistently outperforms pack shots.
Best suited for:
Challenger FMCG brands already listed in retail or preparing to launch
Founders and lean teams looking to understand how in-store visibility actually works
Not currently a fit for:
Pre-product concepts or early idea-stage brands
One-off promo or price-led advertising
How does Shelf Shock work?
Brands book campaign cycles. Their video content appears on digital screens throughout the day, giving repeated exposure at high-intent moments. Campaigns run in fixed cycles, and brands can book one cycle or multiple depending on goals and seasonality. You can also explore our guide to shopper marketing for challenger FMCG brands.
Where are your screens located?
Shelf Shock screens are positioned inside high-footfall retail environments. Locations are chosen to reach shoppers in high-dwell areas when they are browsing, queuing or deciding between products.
Can Shelf Shock help create my video?
Absolutely. We can support concepting, scripting, filming and editing - especially for founder-led or story-rich brands. If you’ve never created video before, we’ll guide the process and make sure the final creative is optimised for in-store screens.
Where do we operate?
Shelf Shock works with brands from all across the UK, with its network anchored in East London convenience retail. For broader retail media context, see our resource on retail media for challenger brands.
What do I need to supply to get started?
Most brands supply a short-form video that meets our technical specs. If you don’t have creative, we can help produce it. We’ll also guide you on messaging, storytelling and what content performs best.
How do I book a campaign?
Easy peasy - fill out the form here or email us at hello@shelf-shock.com. Tell us a little about your brand and goals, and we’ll help build a campaign plan that fits your objectives, budget and timeline.
