Some FAQs to help demystify retail media
Here’s what retail media actually means - and how Shelf Shock does it differently
What is retail media and why does it matter?
Retail media is advertising that lives inside a store - on screens, shelf talkers, or other shopper touch-points. It’s all about reaching shoppers right where they make buying decisions, not days or weeks before on social media. Shelf Shock uses digital screens in high-footfall convenience stores to get your brand seen and shoppers engaged.
How is Shelf Shock different from other retail media networks?
Most networks focus on big brands and basic ads that are 10-second pack shots on a branded creative - with no story. We do it differently: Shelf Shock helps challenger and local brands share their story, through longer video and audio creatives to connect with shoppers in a human, memorable way.
What types of brands do you work with?
We champion challenger, emerging and local legend brands - the ones with heart, personality and a story to tell. If you’re looking to grow your presence, we’re for you.
What kind of content works best on your screens?
Short, story-led, ‘Instagram Reels' type videos (30-40 seconds) that show your brand’s personality, provenance and purpose. Think: how it’s made, who’s behind it, what makes it different - not just a pack shot and a price.
Can Shelf Shock help create my video?
Absolutely. We can help with everything from concept and scripting to filming and editing - especially for founder-led or story-rich brands. You bring the story and we’ll make it shine on screen.
I’m in, how do I get started?
Easy peasy - fill out the form at the below link or drop us a line at hello@shelf-shock.com. Tell us a bit about your brand, and we’ll help build a plan that fits your goals, budget and timeline.
