Every Shelf Shock campaign is rooted in story, giving challenger FMCG brands authentic in-store visibility across East London convenience stores.

Our OG launch set included challenger favourites like The Good Egg, Perky Blenders and Jai’s Ice Cream - brands who trusted us from day one.

Here’s what’s been lighting up our screens recently:

Brand stories brought to life at the point of decision

Latest Shelf Shock campaigns

Graphic illustration of a stylized lightning bolt with orange and green colors and white highlights.

Retail Media for Challenger Brands

https://www.shelf-shock.com/retail-media-for-challenger-brands

In-store Digital Screen Advertising

https://www.shelf-shock.com/in-store-digital-screen-advertising

FMCG Shopper Marketing Basics

https://www.shelf-shock.com/fmcg-shopper-marketing-basics