What is retail media and why does it matter?

Retail media is advertising that appears inside a store - on digital screens, shelf talkers and other shopper touchpoints. It reaches people at the moment they decide what to buy, not days before on social. Shelf Shock uses digital in-store screens to help challenger brands increase visibility and connect with shoppers in high-intent moments.

How is Shelf Shock different from other retail media networks?

Most retail media networks focus on big brands and short, generic ads. Shelf Shock is built for challenger brands that need more than a 10-second pack shot. We use longer-form video and optional audio to help brands share their story, show personality and create memorable, human connections in-store.

What types of brands do you work with?

We work with challenger, emerging and local legend FMCG brands - the ones with heart, personality and a story to tell. If you want to grow visibility, encourage trial and stand out on-shelf, Shelf Shock is designed for you.

What kind of content works best on your screens?

Short, story-led videos (20-30 seconds) work best. Think 'Insta Reels for retail': how it’s made, who’s behind it, what makes it different and why shoppers should care. Content that feels human and expressive consistently outperforms pack shots.

How does Shelf Shock work?

Brands book campaign cycles. Their video content appears on digital screens throughout the day, giving repeated exposure at high-intent moments. Campaigns run in fixed cycles, and brands can book one cycle or multiple depending on goals and seasonality.

Where are your screens located?

Shelf Shock screens are positioned inside high-footfall retail environments. Locations are chosen to reach shoppers in high-dwell areas when they are browsing, queuing or deciding between products.

Can Shelf Shock help create my video?

Absolutely. We can support concepting, scripting, filming and editing - especially for founder-led or story-rich brands. If you’ve never created video before, we’ll guide the process and make sure the final creative is optimised for in-store screens.

What do I need to supply to get started?

Most brands supply a short-form video that meets our technical specs. If you don’t have creative, we can help produce it. We’ll also guide you on messaging, storytelling and what content performs best.

How do I book a campaign?

Easy peasy - fill out the form here or email us at hello@shelf-shock.com. Tell us a little about your brand and goals, and we’ll help build a campaign plan that fits your objectives, budget and timeline.

Here for the challengers,
Built to cut through

Shelf Shock is the UK retail media network for challenger FMCG brands, using story-led digital screens in East London convenience stores to drive real in-store visibility.

A stylized cartoon lightning bolt with a peach front and green outline and accents.

We help challenger brands increase shopper visibility and communicate their story at the moment of purchase, through short-form video placements on high-impact screen locations inside convenience environments.

Retail media built for challenger brands

Shelf Shock is the UK’s only retail media network built exclusively for challenger FMCG brands

Shelf Shock operates across the UK, with its retail media network rooted in East London convenience and neighbourhood retail environments. We support challenger FMCG brands nationwide through in-store digital screens, retail media strategy, and shopper storytelling.

Green sign with white text reading, "We plug you into a network of story-driven screens in high-footfall convenience stores."

Green poster with white text that says, "We offer affordable screen time & creative that makes your story stand out".

Green background sign with white text that says, 'We keep your story front & center, seen by local shoppers every week.'

Green background with white text stating, "We help you engage with shoppers, right where they decide: at the shelf".

Plugged into the heartbeat of local challenger brands

Retail Media for Challenger Brands

https://www.shelf-shock.com/retail-media-for-challenger-brands

In-store Digital Screen Advertising

https://www.shelf-shock.com/in-store-digital-screen-advertising

FMCG Shopper Marketing Basics

https://www.shelf-shock.com/fmcg-shopper-marketing-basics

Eat17 is the launch partner for Shelf Shock - our flagship store and live case study, giving us the playbook to scale into other like-minded retailers.