Helpful resources for challenger brands

Everything we build at Shelf Shock helps challenger brands cut through in-store, without guesswork or big-brand nonsense.

Here’s some practical resources we share with brands exploring retail media and shopper marketing in convenience.

Click the images to download the PDFs.

Shelf Shock explained

A quick overview of what Shelf Shock is, who it’s for & how it works in-store

Cycle calendar

Our campaign cycles plan, booking windows & key shopper mindsets

Specs & guidelines

All you need to check your content is suitable for our screens & shoppers