Helpful resources for challenger brands
Everything we build at Shelf Shock helps challenger brands cut through in-store, without guesswork or big-brand nonsense.
Here’s some practical resources we share with brands exploring retail media and shopper marketing in convenience.
Click the images to download the PDFs.
Shelf Shock explained
A quick overview of what Shelf Shock is, who it’s for & how it works in-store
Cycle calendar
Our campaign cycles plan, booking windows & key shopper mindsets
Specs & guidelines
All you need to check your content is suitable for our screens & shoppers